Marketing Ops Command Center — Corvana Software

Director of Marketing Operations viewpoint. Dimensional model: every number on this page rolls up from BU × Region × Day cells — scope any panel to a region, a business unit, or a single cell and the whole page reconciles.Viewing: Global · Lens: exec

Executive brief·Auto-drafted from the data · updated daily 06:00 UTC

Marketing-sourced pipeline is pacing at 113% of the Q1 FY70 plan — ahead of prorated target.

The gap is concentrated in Atlas NA/EMEA, where a deliverability incident on one Pardot sending domain (mail2.corvana.io) has cut MQL→SQL conversion by 1.8pts; healthy Relay lifecycle volume on Braze is masking it globally.

Remediation is in flight — send traffic shifted to mail1 and a 6-step IP warm-up on mail2 underway — with recovery projected within 3 weeks.

Leads waiting past SLA in the EMEA routing queue (29 of 41 waiting >48h, SLA target 24h) remain the second driver and need an owner decision this week.

AI insights

What needs attention

Ranked by revenue impact — click a scope tag to zoom in.

critical

Global MQL→SQL down 0.9pts — but the decline is concentrated in Atlas NA/EMEA

Global rate 33.1% (baseline 34%) — that's only −0.9pts. Scoped to Atlas NA/EMEA the drop is 1.8pts (baseline 34% → 32.2%). Healthy Relay/Forge volume is masking a localized failure. Root cause: deliverability on Pardot domain mail2.corvana.io at 93.8% after Jul 3 IP warm-up misstep — the Braze domains (b1/b2.corvana-mail.com) that carry Relay & Forge lifecycle are healthy, which is exactly why single-console dashboards missed this.

Projected Q pipeline impact (Atlas NA/EMEA only): −$671k

Funnel · MQL→SQLNurture streams · N-04Deliverability · mail2

Now whatIn flight

Pause N-04 on mail2, shift sends to mail1, re-warm mail2

+$1.1M pipeline by EOQ·Owner: J. Okafor

high

New leads waiting past SLA — 29 of 41 in the EMEA queue (SLA: 24h)

71% of the leads waiting past SLA sit in the EMEA queue — follow-the-sun coverage gap during US afternoon. Leads that wait past SLA convert at roughly half the within-SLA rate. Add a second EMEA rep or auto-tier by ICP score.

Projected leak: −$320k pipeline / week

Funnel · MQL→SQLRouting decomposition

Now whatNeeds decision

Add EMEA routing coverage 06:00–14:00 UTC or auto-reassign at 24h

+$310k / quarter·Owner: unassigned

opportunity

Halvern Logistics (Tier 1, Atlas · EMEA) intent surge: +38 signals in 14 days

No active sequence assigned. 6sense signals cluster around "MDM for regulated logistics" pages. Recommend ABM play AB-2 (custom exec briefing + partner intro via Kestrel).

Est. deal size: $180k ARR

ABM · Halvern Logistics

Now whatProposed

Launch play AB-2 on Halvern Logistics this week

$180k ARR opportunity·Owner: R. Vance

watch

Marketable share of database slipped below 60% (60.6%)

Decay (unsubscribes + bounce + role-change) is outpacing net-new acquisition by ~1.4× over the trailing 60 days. If it continues, MQL plan attainment gets harder each quarter regardless of the conversion problem.

Trend: 60.6% of database marketable · target 65%+

Database healthTAM · SAM · Reach

Now whatProposed

Stand up re-permission campaign + enrichment refresh

protect Q+1 plan attainment·Owner: M. Tanaka

Pipeline & pacing

Are we on track to hit the number?

Quarter-to-date vs plan. Dashed line = projected finish based on current pace.

Hover any card for the source & breakdown.

QTD · Q1 FY70

Marketing-sourced pipeline

$142k$11.30M plan

Pacing113% of prorated plan

Open pipe ÷ next-Q target

Pipeline coverage · next Q

3.4×3.5× target

Pacing97% of prorated plan

QTD · Q1 FY70

MQLs

141.4k plan

Pacing90% of prorated plan

QTD · Q1 FY70

Marketing-sourced ARR closed

$47k$4.20M plan

Pacing101% of prorated plan

QTD · Q1 FY70

Trial signups (Relay + Atlas)

491.1k plan

Pacing401% of prorated plan

Funnel · at a glance

Where the funnel is leaking

Switch to Manager view for the full waterfall & drill-through.

Visitors

5.6k

→

Leads

1162.1%

→

MQL

1412.1%

→

SQL

321.4%

→

Oppt90d

21796.9%

→

Closed-Wont90d

00.0%

ChannelsOrganic / SEO returning 58.4× pipeline-per-$ — best channel this quarter.

ABM1 tier-1 account surging with no active play (Halvern Logistics).

Database coverageMarketable database at 61% of target pool and stable.

Messaging performanceNormalized engagement: Braze 10.0% vs Pardot 8.3% — Pardot dragged by mail2.

Ops health3 field-drift alerts · 41 leads waiting past routing SLA.

Live activityLive event stream across Pardot, Braze, Salesforce, n8n and warehouse.

What this replacesConsolidates 5 consoles into a single joined source of truth.